Terminology

Key terms for media studies:

• Sign- The signifier and  signified together are what makes up a sign. 
• Semiotic-The reading and understandings of signs. 
• Signifier-The object we make connections from, the denotation. 
• signified- The things we connect with the image/object, the connotations. 
• Denotation-Is a litteral definition of something. 
• Connotation-What we make links to when we see certain images, e.g. a heart we think of love.
• Cultural Psyche-  Its what you signified and it makes up our identity. 
• Genre- The class or catagary a text is put into e.g. horror, comedy, romance. 
• Masthead- The title of a newspaper or magazine at the head of the front or editorial. 
• Cover line- A short sentence that highlights the magazines contents. 
• Tag Line-A catchphrase or slogan, esp. as used in advertising , or the punchline of a joke.
• Plug- Information about the contents of a magazine or newspaper given on the front cover.
• Puff-Words or phrases on the cover of a magazine to boost its status. 
• Barcode-Strip of bars printed on covers. Used to track sales by retailers
• Alliteration-The occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
• Left Third-  Graphics that take up the left third of the screen.