Friday 21 December 2012

Conventions of company magazine covers

Company magazine is published monthly in the UK. It is a fashion, celebrity and life style based magazine. It was first published in 1988 and still going strong today. It is seen to be the UK's version of   Americas Seventeen Magazine.
Here is 5 examples of Company magazine covers,each of these covers are aimed teenage girls. I have studied each one of these cover closely and identified what seem to be the conventions of this genre of magazine. Also things that seem to be common between each of them.

In this issue of September issue of Company the have gone for a very girlie theme. Using lots of pink, which is the main colour associated with girls. They have aimed it for the summer time. We know this because firstly the main model on the cover is dressed in shorts and a cropped top. Also there are many references to summer such as its says Ibiza. Ibiza then has connotations with sun, beaches and holiday makers.   

For this February addition of Company they have used the contrast of light and dark colours. Such as the title of the magazine is in a light yellow this also think to the head band wore by the model on the cover. Whereas the background of the magazine is grey and the majority of the cover lines are in black.On the bottom left hand side of the magazine there os a Puff saying 'shoes'. This is going with the stereotypical view that all females are interested in shoes and fashion.    



In this July issue they have gone for the main colour scheme as blue and red. The colour blue links well to the publishing month as july is summer and in summer there is lots of blue around. For example blue sky and blue seas. On the left third of the magazine they have got a circle of women all dressed in summer clothes, the way they have laid this out links to the sun which is in a circle shape as well. There is also a puff giving offers which brings more attention to the magazine. 

With this October issue of Company they have gone for a very bright vibrant theme. The use of flowers around the edge brighten up the cover also giving it a girlie side, also by having it going down the left third will give it more attention when its son the shelf. There are also more plugs showing more offers for well known high street stores.  The model used for the main image is dress in a large fur coat with high gold heels, this show a more classy side. Also the colours of the clothes are neutral so they don't clash with the colours scheme.

This is another September issue of Company. They have gone for a very bright colour scheme using white and baby blue as the main colours. They have used the same cover line saying 'Ibiza' just like in one of the previous covers. Down the left third of the cover they have used a celebrity name, this gives the reader an insight to the information inside the magazine.


In each of these magazine covers they have many conventions to display this genre. In the majority of these cover there is a celebrity started on the front, this immediately brings in large amount of interest toward the magazine. The same font is used throughout all of Companys magazines, giving it that iconic look.All the models on the font are all female straight away appealing more towards the girls rather than the boys. Also the colours used commonly through each cover are quite bright and colourful and floral patterned, all colours associated with being quite feminine.

Skills Audit



Terminology

Key terms for media studies:

  • Sign- The signifier and  signified together are what makes up a sign. 
  • Semiotic-The reading and understandings of signs. 
  • Signifier-The object we make connections from, the denotation. 
  • signified- The things we connect with the image/object, the connotations. 
  • Denotation-Is a litteral definition of something. 
  • Connotation-What we make links to when we see certain images, e.g. a heart we think of love.
  • Cultural Psyche-  Its what you signified and it makes up our identity. 
  • Genre- The class or catagary a text is put into e.g. horror, comedy, romance. 
  • Masthead- The title of a newspaper or magazine at the head of the front or editorial. 
  • Cover line- A short sentence that highlights the magazines contents. 
  • Tag Line-A catchphrase or slogan, esp. as used in advertising , or the punchline of a joke.
  • Plug- Information about the contents of a magazine or newspaper given on the front cover.
  • Puff-Words or phrases on the cover of a magazine to boost its status. 
  • Barcode-Strip of bars printed on covers. Used to track sales by retailers
  • Alliteration-The occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
  • Left Third-  Graphics that take up the left third of the screen.